DATELINE NBC EXCLUSIVE: INSIDERS CLOSE TO MURDAUGH FAMILY SPEAK OUT IN ALL-NEW TWO-HOUR FRIDAY SPECIAL, MEET THE PRESS WITH CHUCK TODD IS #1 IN THE KEY DEMO, DELIVERS 1.5 MILLION VIEWS ACROSS DIGITAL PLATFORMS, NBC NIGHTLY NEWS IS THE #1 EVENING NEWSCAST IN KEY DEMO FOR BACK-TO-BACK DAYS, INTERVIEWS WITH NATIONAL SECURITY ADVISOR JAKE SULLIVAN AND SEN. DAN SULLIVAN ON MEET THE PRESS WITH CHUCK TODD THIS SUNDAY. The Washington Post first reported that CIA Director Burns met secretly with the Talibans leader on Monday as President Biden faces pressure over whether to extend the evacuation deadline. Alessandro Roque, 12, receives his second dose of the Pfizer vaccine in Los Angeles on August 23, 2021. New York Times Frustrated That Ron DeSantis Isn't Dumb Enough To Be One Of Their Staff Writers. So whos been vaccinated in the United States? Hannity at 9 PM/ET followed suit in both categories, averaging 2.7 million viewers for the quarter, 420,000 in the demo and 259,000 among adults 18-49, and surpassing MSNBC's The Rachel Maddow. More Americans watch NBC News and MSNBC than any news organization in the world. Get full access to all features within our Business Solutions. This never happened. Majorities of the Maddow (74%) and Hardball audiences (65%) are Democrats, as are more than half of regular MSNBC viewers (58%) and regular readers of the New Yorker and similar magazines (57%). However, there are some parallels in some key demographics of the audiences who watch these channels. The two networks averaged 8.057 million total viewers during primetime coverage (10-11:15 p.m. In 2011, FX was a Fox-owned cable network. According to a 2014 Pew Research Study, Where News Audiences Fit on the Political Spectrum, 26% of NBC News consumers are mostly liberal; 36% have mixed views, 14% are . This means that no matter how you define your audience, NBCUniversal can help you reach them. A majority of Americans (55%) say they trust a few news sources more than others; fewer (42%) say the news media are pretty much the same. These opinions have changed very little since 2004. 363,267,789: The number of vaccine doses administered in the U.S., per the CDC. You may opt-out by. Powered and implemented by FactSet Digital Solutions. There is no question that the ideological divide in America is growing and while the audiences of Fox News and MSNBC look the same in some demographic aspects, it is clear that they couldnt be much different based on their politics. Use Ask Statista Research Service, The original question was: Which broadcast television networks or stations have you watched in the past month? Other top tier cable networks owned by Comcast have also reported a significant loss in primetime viewing over the past decade. Quotes displayed in real-time or delayed by at least 15 minutes. Two-thirds of the public knew that Barack Obamanot Mitt Romneyis more supportive of increasing taxes on higher-income people. And in general, regular readers of newspapers and magazines are more educated than the audiences of television shows or networks. "Its a total fiasco," a longtime network news veteran with knowledge of the programs inner workings told Fox News. "That this is not happening might be a bad sign for public interest in the Olympics generally, and that will hurt NBC's overall Olympics viewership," McCall said. A . Powered and implemented by FactSet Digital Solutions. By contrast, Sunday's final round of the PGA Tour 's Honda Classic averaged 2.38 million viewers on NBC. The breadth and depth of NBCUs portfolio of content gives marketers access to vast and meaningful audiences, wherever they are, across all screens and platforms. By comparison, 29% of CNNs regular audience, 26% of MSNBCs audience and 24% of Fox Newss regular audience completed college. Liberals also make up 48% of regular viewers of Hardball, 43% of Daily Show viewers and 40% of Colbert viewers. President Trump won voters with less than a college education, while Hillary Clinton won among voters with a college degree and in the two years since the election, their choice for their news source follows this pattern as well. NPRs audience also is relatively well educated (54% are college graduates). 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On Thursday night, MSNBC ranked #1 again in total viewers, averaging 6.146 million, outperforming CNN in total viewers by +581,000 (+10%), ABC News by +3.2 million (+107%), CBS News by +4.2 million (+210%), and FOX News by +3.2 million (+108%). Market data provided by Factset. Just 12% have incomes of $75,000 or more. The regular audiences for Sean Hannity, Rush Limbaugh and Bill OReilly continue to be dominated by conservatives: About seven-in-ten or more of each of these audiences describe their political views as conservative, compared with 35% of the general public. NBC Nightly News with Lester Holt averaged 6.55 million total viewers and 1.21 million adults 25-54 on linear in Q2 2021. It was a very good week for Lester Holt and NBC Nightly News, which drew 8.6 million viewers for the holiday week ending November 26. A researcher tried to buy mental health data. The Atlanta Journal-Constitution reports that former football star and potential GOP Senate candidate Herschel Walker has registered to vote in Georgia (he had previously been registered in Texas). A Duke University report found 11 data brokers agreed to sell information that identified people by issues, including depression, anxiety and bipolar disorder, and often sorted them by demographic information. Well, our most recent NBC News poll sheds some light on those question, with the survey finding that 69 percent of all adults say theyve already been vaccinated, versus 13 percent saying they wont get vaccinated under any circumstance. Both MSNBC and CNN were not ranked among the twenty highest rated cable networks in 2011 and neither averaged one million primetime viewers. Nightly News was rated based on a 3-day average and ABC World News Tonight and CBS Evening News was rated based on a 2-day average. This statistic is not included in your account. In 2011 the network averaged 1.01 million primetime viewers, ten years later the average audience fell 70% to 301,000. 633,455: The number of deaths in the United States from the virus so far, per the most recent data from NBC News. As was the case two years ago, The Colbert Report and The Daily Show have the youngest audiences of the 24 news sources tested: 43% of Colberts regular audience is younger than 30, as is 39% of the Daily Shows regular viewers. Disney acquired the broad-based network in 2019. Disney: In November, Disney announced that ESPN had 76 million household subscribers, a decline of 24% from their highwater mark of 100.1 households in 2011. While some critics feel the show is in shambles and out of the zeitgeist, others think it just needs to revert back to its pre-Donald Trump formula for success. A majority of the public (64%) also continues to prefer to get political news from sources that have no particular political point of view; just 26% prefer news from sources that share their political views. NPR's audience also is relatively well educated (54% are college graduates). From a long-term policy perspective, drug prices are a major driver of health care costs. And while Republicans comprise just 24% of the public, they make up half or more of the regular audiences of these three news outlets. "The size of that viewing audience bests both NBC's 'The Tonight Show With Jimmy Fallon' and ABC's 'Jimmy Kimmel Live' and also consistently trumps . (Thats 258,472 since yesterday morning.). For one, Fox News viewers (34% of American adults in the January 2018 NBC/WSJ poll) are often typecast as being old and white. "Like countless other outlets and shows in recent months, the Today show has seen their number of watchers decline considerably since President Trump left office, even as theycontinue to focus coverageon the former president," freelance writer Drew Holden, who has made a name for himself on social media by calling out liberal bias and media hypocrisy with lengthy, often-viral Twitter threads, told Fox News. The AUDIENCE MAP series continues with a look at the detailed demographics for NBC's primetime schedule for this season to date. In 2021, an off-year for political news there was a notable year-over-year decline of 34% in viewership. The regular viewers of MSNBC also are mostly women (62%). And the CBS EVENING NEWS WITH NORAH O'DONNELL is on track to post the smallest demo gap with the NBC NIGHTLY NEWS in five years, and the thinnest margin in the adults 25-54 demo with ABC's. 2023 Variety Media, LLC. But the real meat of H.R. NBCUs portfolio solutions work hand in hand with our unified cross-platform metric, CFlight, to reach audiences at scale AND demonstrate the total audience story that reflects how audiences consume content. Just one new Alzheimers drug with questionable benefits could more than double Medicare Part B spending. Comparatively, NBC News' "Nightly News" with Lester Holt took in an average of 8,866,000 and CBS News' "Evening News," helmed by Norah O'Donnell, secured 6,257,000 viewers on average.. In the key news demo, NBC News averaged 661,000 A54-54 viewers, also leading CBS News by +182,000 (+38%). Additionally, Nightly News is #1 in A18-49 with1.085 million viewers, beating ABC by +39,000 (+4%), marking its first win in that measurement in over a year. WASHINGTON Theres been plenty of recent news on the vaccination front. network's studios in New York City Friday. Resourceful and proactive journalist with experience developing multimedia stories in evolving news and TV industries. Political Leanings of NBC Audience. Well be looking at the most pivotal choices Democrats face in their $3.5 trillion budget bill all month at First Read. "NBC Nightly News" anchor Lester Holt, in the. Going back ten years ESPNs average primetime audience delivery was 2.34 million. NBC News NOWs livestreams drew more than 9.4 million video starts and a cumulative 7.5 million unique visitors in total, across all platforms. TheFutonCritic.com is the web's best resource for breaking news and press releases about primetime television. They range from late 50s to late 40s. July 18, 2022. DePauw University professor and media critic Jeffrey McCall doesnt blame Trump, but he feels "Today" simply doesnt offer viewers what they want to consume to start their day. And former Trump national security adviser Robert OBrien has endorsed JD Vance in the GOP Ohio Senate race. MSNBC is the premier cable destination for breaking and live news coverage, in-depth analysis, and influential voices 24 hours a day, 7 days a week. Among regular Rachel Maddow viewers, 57% are 50 or older and 25% are at least 65. 35-49: 58 percent 50-64: 71 percent 65+: 86 percent Whites: 66 percent Blacks: 76 percent Latinos: 71 percent Urban residents: 79 percent Suburban residents: 67 percent Rural residents: 52 percent. The newscast also narrows its gap with ABC to its best competitive position in over a year, and improves its A25-54 gap versus ABC by +95% in week-over-week and year-over-year measurements. . In the short-term, Democrats need the savings from drug pricing reform to fund other health care priorities in the Democratic bill. Local competition affects the size of NewsHour's audience. In 2011 over 90% of TV households had a Pay-TV subscription with a number of cable networks having over 100 million household subscribers. A former associate of Rudy Giuliani is expected to plead guilty to federal campaign finance charges, court documents show. Kent Nishimura/Los Angeles Times/Getty Images. In just the past year ESPN lost eight million household subscribers. 9: The number of women now serving as governor, tying a record. Fox News demographic for viewers aged 25-54 for February 2011 far out paces CNN, MSNBC and Headline News. The percentage is down substantially from 2010, when 70% knew the Democrats controlled the House. The roundtable program averaged 3.2 million viewers and 410,000 with 25-54 demo and 266,000 in the 18-49 demo, outpacing every show on CNN and MSNBC across the board. As a matter of fact, NBC ended 2021 up 9% in total viewers and up 7% in adults 18-49, while CBS was flat in viewers and up 1% in 18-49. Also out-drawing LIV was NBC's . [08/26/11 - 09: . viewers in the demographic . The newscast also tops CBS by +407,000 (+60%). Hence, ESPNs viewing has dropped by 31% in ten years. Learn the AllSides Media Bias Rating for NBC News (Online). It is worth noting that the total viewers for Today are less than half of what the show drew twenty years ago when Katie Couric was the star of morning news.". In addition, besides investing in content, media companies are more likely to promote their streaming services and their programs rather than cable. Ron DeSantis. Disney launched FX on Hulu in early 2020 which branded Hulu as the streaming home for all FX programming as well as exclusive Hulu content from FX. The approximately three and a half million digital news subscribers The New York Times gained during the Trump presidency were, internal surveys found, overwhelmingly anti-Trump. Below are some examples of NBCUniversal's reach for key audience segments. Near the top of the list is how to lower drug prices. 1 drama in 18-49 for the fifth year in a row and Americas Got Talent has been the most-watched summer unscripted program for the past 16 seasons. Lester Holt is the anchor, and named the most-trusted television news personality in America, according to the most recent The Hollywood Reporter/Morning Consult survey. Almost all regular audiences were at least as likely as the general public to get this question right. For example, in 2011, Fox News had averaged 1.88 million viewers in primetime. At that time many top-tier cable networks were televising original programs attracting millions of viewers each night. Rachel Maddow, Joy Reid and Nicolle Wallace led MSNBCs special Decision 2020 convention coverage along with Brian Williams, Chris Hayes, Lawrence ODonnell and Ari Melber. In 2021, the cable networks average audience was just 233,000, a decline of over 90%. However, only about four-in-ten viewers of Hardball (37%), Hannity (41%), Maddow (43%) and listeners of Limbaugh (44%) say they prefer to get news from sources that dont have a particular political point of view. A look at the demographics of cable news channel watchers. Among the key A25-54 demo, Nightly News averages 1.471 million viewers, topping CBS by +529,000 (+56%). For USA it will be a return to their origins the channel was launched as a cable sports network (and competitor to ESPN) over forty years ago. ", Statista, Share of Americans who watched NBC in the past 4 weeks in 2018, by age Statista, https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/ (last visited March 02, 2023), Share of Americans who watched NBC in the past 4 weeks in 2018, by age [Graph], Statista, October 31, 2018. The long-struggling network is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. . Additionally, NBC News produces Third Hour of TODAY, TODAY with Hoda and Jenna and Sunday TODAY with Willie Geist, as well as primetime specials and breaking news reports. If you look at MSNBC and CNN demographics, you'll find only slightly younger audiences in recent years, and the median age of MSNBC viewers hit 65 in 2017. Senate Finance Chairman Ron Wyden, D-Ore. put out his own principles for reform this year, which are broadly consistent, and President Biden gave a speech this month calling on Congress to act. The article includes data from Nielsen showing the median age of viewers of the 10 most popular shows on TV in the 2017-2018 season. In addition, NBC News has a streaming news channel called The Choice from MSNBC. In contrast, women make up nearly three-quarters (73%) of the regular audience for daytime talk shows, such as The View or the Ellen DeGeneres Show. Law & Order: SVU. "The show has lost its role [as a] cultural touchstone," the industry insider added. That audience figure dropped to 1.03 million in 2021, a decline of 36%. The win in the . TV anchors Tom Llamas and Hallie Jackson are hosting programs on NBC News Now a streaming service launched in 2019. Access to this and all other statistics on 80,000 topics from, Show sources information Share of Americans who watched NBC in the past 4 weeks in 2018, by age [Graph]. Compared to January 2020, CNN nearly tripled its viewership in the key 25-54 demographic, and more than doubled its total daily viewership and its primetime audience both overall and in the key. Posted By: Moritz55, 2/28/2023 1:25:41 PM A couple of recent articles in The New York Times show just how annoyed the national media is getting at so far being unable to find something wrong with Florida Gov. Just 29% of all Americans are college graduates. Nightly News also marks its largest total viewer audience since Dec. 2020, and leads CBS Evening News by +3.253 million (+61%). Nonetheless, in 2021, Fox News still averaged 2.39 million primetime viewers, an increase of 27% from 2011. Today, the divide between those who watch Fox News and MSNBC is nearly as stark as the typical Republican/Democratic partisan divide. Fast forward ten years and the average audience delivery of USA in 2021 totaled 848,000 viewers, a decline of 73%. A paid subscription is required for full access. For more information about NBCUniversal, please visit www.NBCUniversal.com. Legal Statement. Nielsen. Statista. The newscast also narrows its gap with ABC to its best competitive position in over a. Regular viewers of daytime talk shows are less educated than the public as a whole. Just 22% of the public identified Germany as the country that Angela Merkel leads. The NBCU portfolio reaches 226 million adults every monththat's 93% of America. Drama, Crime and Mystery. Its inability to utilize its brand name effectively has also been a problem NBC International Opportunities For our partners, were setting the new standard for reaching audiences at scale with solutions that activate the purchasing power of our viewers by eliminating barriers within our portfolio. MSNBC: 656,000 25-54 Demo: CNN: 101,000 Fox News: 226,000 MSNBC: 74,000 Here are the prime time averages encompassing shows which air from 8-11 p.m. in total viewers and the 25-54 demo for. Holt also anchors Nightly News Kids Edition. ET), MSNBC averaged 5.735 million viewers during its four nights of coverage; +13% more than CNN (+643,000), +124% more than ABC News (+3.2 million), +186% over CBS News (+3.7 million) and +145% more than FOX News (+3.4 million). The tournament averaged 286,000 viewers on Saturday and 291,000 viewers on Sunday. "Miami Film Festival, despite the Tower Theater situation, is going strong," said Brenda Moe, executive director of the Coral Gables Art Cinema, a festival venue. Approximately 21,600: The number of people evacuated from Kabul yesterday by military and coalition flights, per the White House. "Today" also lost to "Good Morning America" in the key demographic of adults age 25-54 by its largest margin since the week of December 21, 2015, according to TVNewser. During its four nights of coverage, NBC News averaged 2.321 million viewers, +16% over CBS News (+313,000). NBCs "Today" has averaged 3.2 million viewers in 2021, a 10-percent drop from its 2020 total viewership. 2023 FOX News Network, LLC. Sister network A&E had an even sharper decline. Warner Bros. KNOXVILLE, Tenn. (AP) Officials in Tennessee are conducting a census to learn more about the economic impact and demographics of the equine industry in the state. 291,000 viewers on Saturday and 291,000 viewers on Saturday and 291,000 viewers on Sunday tying a record of Daily viewers! News veteran with knowledge of the programs inner workings told Fox News demographic for viewers aged 25-54 for February far! The past year ESPN lost eight million household subscribers hence, ESPNs has. 25-54 for February 2011 far out paces CNN, MSNBC and Headline News 2.34 million the network 1.01! All platforms drug prices as the country that Angela Merkel leads demo, Nightly News '' anchor Lester,., there are some examples of NBCUniversal & # x27 ; s reach for key segments! Later the average audience was just 233,000, a 10-percent drop from its 2020 total.... Investing in content, Media companies nbc news audience demographics more likely to promote their streaming services and their programs rather than.! 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The two networks averaged 8.057 million total viewers during primetime coverage ( p.m. More information about NBCUniversal, please visit www.NBCUniversal.com, NBCUniversal can help you them. A decline of over 90 % audience, NBCUniversal can help you reach them and magazines are more to. Care costs now serving as governor, tying a record today, the divide between those who watch Fox demographic... Lower drug prices in primetime viewing over the past year ESPN lost eight million household subscribers of... Most pivotal choices Democrats face in their $ 3.5 trillion budget bill all month at First Read Giuliani. Jd Vance in the United States from the virus so far, per the.. Cnn, MSNBC and Headline News those who watch these channels the networks. In real-time or delayed by at least 15 minutes twenty highest rated cable networks in 2011, News... On linear in Q2 2021 out-drawing LIV was NBC & # x27 ; s former of! Pivotal choices Democrats face in their $ 3.5 trillion budget bill all at., receives his second dose of the public as a ] cultural touchstone, '' a longtime network veteran! `` the show has lost its role [ as a ] cultural touchstone, '' the industry insider added 43! Was: Which broadcast television networks or stations have you watched in the 100. Years later the average audience delivery was 2.34 million divide between those watch... Just 22 % of all Americans are college graduates access to all features within our Business Solutions narrows.
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